This is the year it’ll finally happen. Bottled water will sell in higher volumes than sugary, chemical-laden soda for the first time ever.
Are Americans finally becoming smarter about what they put into their bodies? Partly. The rising sales of bottled water can also be attributed to our country’s decaying pipe infrastructure.
Lead contamination in Flint, Michigan, Washington, D.C., Newark, New Jersey, and more, has focused attention on America’s decaying pipes. At least $384 billion of improvements are needed to maintain and replace essential parts of the country’s water infrastructure through 2030, according to the U.S. Environmental Protection Agency.
At our current rate of investment, we should be all caught up with replacing our water pipes by 2290, according to The Waterkeeper Aliance. That means we can fully trust our country’s tap water delivery system in just 274 short years.
That’s part of the reason why Americans will each drink 27.4 gallons of bottled water this year, 1.2 gallons more than soda. People also love that water is calorie-free and as convenient of a can of soda.
Remember, though, that not all bottled water is equal. Most of the large soda companies, which also own water companies, use tap water. Be sure to look for bottled water that comes from pure mountain springs. Even better, drink bottled water that has a pure living structure, is naturally alkaline, and contains the natural minerals your body needs to maintain proper hydration.
Simply put, when you’re looking for bottled water, look for Castle Rock Water.
Water pipe in the San Bernardino National Forest
One of the largest bottled water companies on the planet extracted approximately 166.5 million gallons of water from the San Bernardino National Forest over the last three years.
There’s some controversy over this because a permit is required to pump the water, but the company in question has been pumping without one since 1988. The company has been allowed to continue pumping because of an agreement with the Forest Service while the permit issue is investigated and fixed.
That’s nearly 20 years of pumping with an expired permit, though the company has paid a $534 annual fee. The company pays nothing for the actual water extracted.
That’s outrageous, isn’t it?
You can read more about it here
, but the point we want to make is a simple one.
Castle Rock Water believes in paying a fair price to the community where water is bottled. If the company in question paid the same rate Castle Rock pays, it would have injected nearly $5 million back into the local economy; money that could have been used for schools, environmental protection, social programs, and more.
Across the entire state of California, this company bottles about 700 million gallons, which would amount to $21 million that would have gone back into state and local budgets.
Castle Rock isn’t anywhere near the size of this other company, but still has contributed over a half million dollars back to the community of Dunsmuir. There are no rules that say bottled water companies have to do this, but it’s truly the right thing to do.
Castle Rock Water will continue to lead by example and advocate that all companies that sell bottled water pay a fair price for it.
Until then, you can help by skipping brands that don’t pay a fair price for water and supporting companies that do.
It’s just the right thing to do.