Whole_Foods_Market_logo The best-tasting bottled water in America is now available in more locations throughout the west coast. Castle Rock Water is now stocked at Whole Foods locations throughout California and Nevada. Why are people so excited about this? Because Castle Rock Water routinely wins awards for being some of the best tasting bottled water in the world, and remains the hands-down winner in all of the Americas. Hailing from the natural springs of Mt. Shasta, Castle Rock Water is a pure living structured water that is naturally alkaline and rich in electrolytes.  Castle Rock Water is the first bottled water brand to be awarded the “For Life- Social Responsibility” certification and is proud to uphold values consistent with Fair Trade products. Plus, all Castle Rock Water products are bottled in environmentally friendly and easily reusable or recyclable glass. People who taste Castle Rock Water for the first time are routinely surprised at the crisp, clean, and refreshing taste of real whole water. We’re excited to have a growing presence at Whole Foods, and hope you enjoy hydrating the way nature intended; with clean, fresh, refreshing whole water that’s now more easily available than ever.  
Shasta_american There’s a common misperception that bottled water imported from other countries is superior to U.S.-sourced water. Water imported from Fiji, France, Italy, and Norway is perceived to be more exotic, more pure, and better-tasting. What many people don’t know is that the best-tasting water in the world comes from right here in America. Castle Rock Water is born high in the glaciers of Mt. Shasta in Northern California and won the gold medal at the Berkeley Springs International Water Tasting Competition, which names the best-tasting water in the world. Our blog series explores the importance of where your water comes from, large corporate bottlers versus small family owned bottlers, imported water, the social and environmental responsibilities of water bottlers, and how Castle Rock Water stands out in the mass of bottlers. Feel free to leave comments and let us know your thoughts. American Sourced, Part 1: Where Does Your Water Come From? American Sourced, Part 3: The Family Owned Water Bottler American Sourced, Part 4: Does Imported Water Make Sense? American Sourced, Part 5: Responsibilities of Water Bottlers American Sourced, Part 6: Our Place in the World
Mt_Shasta_Castle_Rock_Water We are not inheriting this world from our ancestors, we are borrowing it from our children. That’s a quote that resonates because it puts into perspective the importance of caring for our environment and protecting the natural resources we are so blessed to have access to. When we take Earth’s resources for granted, we end up polluting them, permanently altering them, or worse, destroying them forever. Water is perhaps the most precious resource on our planet. Fresh pure drinking water is sought-after in many parts of the world but it’s often taken for granted here in the United States because it’s so plentiful. As a water bottler, Castle Rock Water knows there are certain responsibilities that must be upheld. They are responsibilities no other water company embraces because they cost a lot of money and can cut into profits. But upholding them is the right thing to do. Some of those responsibilities include: On top of all of that, Castle Rock Water proudly has the IMO “For Life- Social Responsibility” certification, which we earned for treating our employees and the environment right while paying a fair price to the community that owns the springs.
 Think about this: Castle Rock Water is the only bottled water company in the world that is fairly dealing with our natural resources. If every company that takes natural resources from the earth would pay fairly for them, our government could be paid for and we could have much lower taxes. Those are big words, but the numbers back them up. Castle Rock Water is making a stand to show it’s possible and, as small as we are, we have already paid close to $500,000. The big four bottled water companies in the United States currently pay nothing, aside from a small fraction of the market rate to use public tap water. If they paid the same as we do, each would give 500 million dollars, for each bottling plant, to the local governments and bring taxes down substantially. Bottling water responsibly is not easy. It’s expensive and requires extra steps, but it’s the right thing to do for the planet, our customers, and of course, our children.
Shasta_american The vast majority of bottled water in this country is bottled and sold by just three major companies. Bottled water is a $12 billion industry. Americans go through about 10 billion gallons of bottled water per year, or about 32 gallons per person. Let’s think about the most important numbers there.  Bottled water is a $12 billion industry in the United States. And it’s dominated by just three companies.  Where does that money go? Does it go into community programs and water conservation efforts? Does it go to helping people have access to clean drinking water? Does it help fund programs to improve towns and cities? Does some of it get put aside to purchase rights to bottle water from the source?  No. The money goes into the pockets of company executives. But not all bottled water companies are like that. There are family owned small bottlers in this country that are working to change the industry.  Castle Rock Water is known for being one of the best tasting waters in the entire world. It consistently places in the top one or two at international water tasting competitions and is legendary for being the only high-frequency living structured water on the market today.  What isn’t talked about as much is how different the company is from the large corporate entities that sell water strictly for profit.  Castle Rock Water is a small family owned business, but it’s the only water bottler in the country that pays a fair price for every gallon of water it bottles. That money goes straight back to the community that owns the springs from which this legendary water originates. Imagine if the large corporate bottlers paid for their water too. Tens of millions of dollars would go back to local communities. Taxes could be lower. Quality of life could be exponentially better. Still, the corporate bottlers refuse to pay a fair price and communities suffer as a result.  Most large companies acquire their water from city tap sources, then filter it and add chemicals and minerals to improve the taste. Castle Rock Water is straight from the earth and as pure as nature intended. It’s naturally filtered and infused with natural minerals and electrolytes that help your body hydrate in ways other waters can’t. Some large corporations even import water from other countries to sell here and market as exotic brands. Castle Rock Water is an American-sourced natural spring water that easily beats them all on taste.  To top it all off, Castle Rock Water is the only water bottler to earn the “For Life- Social Responsibility” certification, which tells our customers that they can feel good about making a purchase because their money goes back into the communities that make this water possible.  You won’t find that from a corporate brand anywhere else on Earth. 
Fair for Life logo It’s an ironic truth that most bottled water companies do not take action to protect the environment in which they operate. Unfortunately, nor do they give back to their local communities or pay for the water that they extract from the earth. One of the largest bottled water companies, in fact, has caused controversy by pumping hundreds of millions of gallons of water out of California with a permit that expired about 30 years ago. That issue has resulted in lawsuits and boycotts of the company’s water products. Situations like this are why people want change in the bottled water industry. There are currently no laws saying that any company is required to pay for water that it extracts. Even so, Castle Rock Water, a small family owned business, has chosen to pioneer new ways of bottling water. That’s why our company pays a fair price to its community for the water it uses. Companies like ours typically sell products with a Fair Trade label, which assures consumers that fair prices were paid to producers and/or growers of goods and food. Coffee, chocolate, textiles, and more can be labeled as Fair Trade. Water, though, isn’t a good. Water is a human need and basic right, so therefore is not currently able to be labeled as Fair Trade. But that doesn’t mean the companies that bottle and sell water can’t adhere to fair trade practices. Castle Rock Water is the only water company in the world to hold the “For Life – Social Responsibility Certified Products” certification. No large bottled water corporations currently hold that certification. When you purchase Castle Rock Water, you’re not contributing to a massive corporation’s bottom line. Your purchase supports a small company’s efforts to enlighten people’s knowledge of how important it is to know what we put into our bodies. Your purchase supports local communities and provides jobs and resources to local areas. You also happen to get the best bottled water in the world, bottled in re-usable and recyclable glass bottles. Castle Rock Water can be purchased at natural grocery stores in Southern California and online at Amazon. If you’d like to buy Castle Rock Water in your local area, please ask your favorite grocery store to bring it in for you. Thank you for being part of our bottled water revolution! Have you tried Castle Rock Water?
Water pipe in the San Bernardino National Forest

Water pipe in the San Bernardino National Forest

One of the largest bottled water companies on the planet extracted approximately 166.5 million gallons of water from the San Bernardino National Forest over the last three years. For free. There’s some controversy over this because a permit is required to pump the water, but the company in question has been pumping without one since 1988. The company has been allowed to continue pumping because of an agreement with the Forest Service while the permit issue is investigated and fixed. That’s nearly 20 years of pumping with an expired permit, though the company has paid a $534 annual fee. The company pays nothing for the actual water extracted. That’s outrageous, isn’t it? You can read more about it here, but the point we want to make is a simple one. Castle Rock Water believes in paying a fair price to the community where water is bottled. If the company in question paid the same rate Castle Rock pays, it would have injected nearly $5 million back into the local economy; money that could have been used for schools, environmental protection, social programs, and more. Across the entire state of California, this company bottles about 700 million gallons, which would amount to $21 million that would have gone back into state and local budgets. Castle Rock isn’t anywhere near the size of this other company, but still has contributed over a half million dollars back to the community of Dunsmuir. There are no rules that say bottled water companies have to do this, but it’s truly the right thing to do. Castle Rock Water will continue to lead by example and advocate that all companies that sell bottled water pay a fair price for it. Until then, you can help by skipping brands that don’t pay a fair price for water and supporting companies that do. It’s just the right thing to do.    
  Fair Trade is defined as fair prices being paid to producers and/or growers for goods and food. Coffee, chocolate, textiles, and more can be labeled as Fair Trade. This lets buyers know that their money is going to help benefit the people who produced the product. Water isn’t a good. Water is a human need and basic right, so therefore is not currently able to be labeled as Fair Trade. But that doesn’t mean the companies that bottle and sell water can’t adhere to fair trade practices. Castle Rock Water Company is the only water company in the world to hold the “For Life – Social Responsibility Certified Products” certification. Fair for Life logo What does that mean? At the most basic level it means that Castle Rock Water Company coexists with its employees, nature, and its community. Castle Rock Water is part of a circle that makes it possible for the community of Dunsmuir to share its pure, living water. Because of Castle Rock Water’s relationship with the town of Dunsmuir, a sizable amount of revenue is put back into the community. The company has donated to many non-profit organizations such as Charity: Water, Living Water International, Walk with MADD, Unlikely Hero’s, and many more local charities. When you purchase Castle Rock Water, you’re not contributing to a massive corporation’s bottom line. Your purchase of Castle Rock Water supports a small company’s efforts to enlighten peoples knowledge of how important it is to know what we put into our bodies. Your purchase supports local communities and provides jobs and resources to local areas. You also happen to get the best bottled water in the world. Do you know where the money goes when you buy other bottled water? Castle Rock Water is honored to hold the “For Life” certification and will continue working to uphold Fair Trade standards to share the best water in the world while supporting efforts world-wide to bring clean drinking water to everyone. Do you believe water should be labeled as Fair Trade?          

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4121 Dunsmuir Ave.
Dunsmuir, Ca 96025, USA
877-804-5090
info@castlerockwater.com

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Castle Rock Water Company
877-804-5090
info@castlerockwater.com