This is the year it’ll finally happen. Bottled water will sell in higher volumes than sugary, chemical-laden soda for the first time ever.
Are Americans finally becoming smarter about what they put into their bodies? Partly. The rising sales of bottled water can also be attributed to our country’s decaying pipe infrastructure.
Lead contamination in Flint, Michigan, Washington, D.C., Newark, New Jersey, and more, has focused attention on America’s decaying pipes. At least $384 billion of improvements are needed to maintain and replace essential parts of the country’s water infrastructure through 2030, according to the U.S. Environmental Protection Agency.
At our current rate of investment, we should be all caught up with replacing our water pipes by 2290, according to The Waterkeeper Aliance. That means we can fully trust our country’s tap water delivery system in just 274 short years.
That’s part of the reason why Americans will each drink 27.4 gallons of bottled water this year, 1.2 gallons more than soda. People also love that water is calorie-free and as convenient of a can of soda.
Remember, though, that not all bottled water is equal. Most of the large soda companies, which also own water companies, use tap water. Be sure to look for bottled water that comes from pure mountain springs. Even better, drink bottled water that has a pure living structure, is naturally alkaline, and contains the natural minerals your body needs to maintain proper hydration.
Simply put, when you’re looking for bottled water, look for Castle Rock Water.
The right water can change everything.
That can be hard to believe because water is everywhere. It comes out of our taps, out of our shower heads, and we buy it in bottles. Water is just water… it’s as common as the air we breathe and we just don’t give it a second thought.
When someone says that there’s a kind of water that’s different from other water, or water that can change lives, we tend to be more than a little skeptical. And rightfully so.
Do some research though on living water versus dead water. Look into structured water that contains natural minerals and compare it against demineralized and filtered water. You’ll learn that there truly is a difference and that your body will benefit from drinking water that’s naturally sourced from Earth’s purest springs. Water that’s sucked out from underground aquifers or pumped out of rivers needs to be chemically altered and filtered before it’s ready to drink, and that process can be harmful to your health and to the planet.
Living structured water is filled with naturally occurring minerals and is scientifically proven to be full of energy and life. Structured water directly affects how cells are nourished. Reverse osmosis and the treatment that tap water receives deplete those natural components and creates “dead” water because it removes water’s structure and thus its life-giving vitality.
Structured water happens when the water is free to flow through nature, is naturally filtered, and is not manipulated or treated by people. Castle Rock Water is a prime example of structured water.
Castle Rock is glacier-fed natural spring water that is never processed. The water source is sustainable and the glaciers, high atop Mt. Shasta, are growing.
On top of all of that, Castle Rock proudly has the IMO “For Life- Social Responsibility” certification, which means we treat our employees and the environment right while paying a fair price to the community that owns the springs.
Think about this:
Castle Rock Water is the only bottled water company in the world that is fairly dealing with our natural resources. If every company that takes natural resources from the earth would pay fairly for them, our government could be paid for and we could have a country with much lower taxes.
Castle Rock Water is making a stand to show it’s possible and, as small as we are, we have already paid close to $500,000. The big four bottled water companies in the United States currently pay nothing. If they paid the same as we do, each would give 500 million dollars, for each bottling plant, to the local governments and bring taxes down substantially. That’s billions of dollars going unpaid.
Castle Rock Water is bottled water done right and we hope more companies follow our lead. It’s the right thing to do.
Plus, Castle Rock Water is consistently named as one of the best tasting bottled waters in the world. It’s water that’s better for your body, and better for the planet.
Have you tried Castle Rock Water yet?
Flint, Michigan is experiencing one of the worst, most blatant water emergencies in U.S. history.
Children have experienced lead poisoning, people have ended up in the hospital, and residents have lost trust in their city water supplies.
How did it happen?
It’s a long and convoluted story that only keeps getting more shocking.
In charge of the city’s budget in the midst of a financial emergency, the state of Michigan decided to switch Flint’s water supply from Lake Huron to the Flint River as a cost-saving measure. The river had a reputation for nastiness and after the switch in April of 2014, residents began to complain that their water looked, smelled, and tasted funny.
Researchers at Virginia Tech found the water was highly corrosive. A lawsuit alleges the state Department of Environmental Quality didn’t treat the water for corrosion and because so many service lines to Flint are made of lead, the toxic element leached into the water of the city’s homes and was subsequently unknowingly consumed by the city’s residents.
The situation shows a blatant disregard for people’s health in exchange for saving money. Even worse, now there are allegations that the world’s biggest bottler of water may have played a part in the crisis.
In 2001 and 2002, the Michigan Department of Environmental Quality issued permits to the world’s largest water bottler (we have a policy of not directly naming or speaking negatively of competitors) to pump up to 400 gallons of water per minute from aquifers that feed Lake Michigan. This sparked a decade-long legal battle between that company and the residents of Mecosta County, Michigan, where the wells are located.
One of the most surprising things about this story is that, in Mecosta County, this water bottler is not required to pay anything to extract the water, besides a small permitting fee to the state and the cost of leases to a private landowner. In fact, the company received $13 million in tax breaks from the state to locate the plant in Michigan.
But it goes a step further: the company’s spokesperson is married to the chief of staff of Michigan’s governor. In effect, this company gets paid to pump fresh clean water while Flint’s residents are forced to pay some of the highest water rates in the country for toxic water.
That’s not right.
Unfortunately, Flint isn’t the only city in this country to be experiencing problems with its tap water. It’s happening all over the United States, from California to New York, and the Flint crisis seems to have brought them to light.
People who drink tap water are at the mercy of the agencies in charge of treating it.
People who drink water bottled by the world’s largest water bottler are contributing to the bottom line of a huge corporation that gives nothing back the communities in which it operates.
These are just some of the reasons companies like Castle Rock Water, which only bottle fresh spring water in glass bottles and gives back to their communities, are experiencing growth in home water delivery.
People are fed up with corporate giants and want to support family owned business that provide quality water at a fair price.
Setting up regular deliveries of fresh drinking water is the best way to avoid tap water and guarantee that you’re not exposing yourself, and your family, to toxic chemicals.
For more information, or to set up regular home delivery, email firstname.lastname@example.org.
Fair Trade is defined as fair prices being paid to producers and/or growers for goods and food.
Coffee, chocolate, textiles, and more can be labeled as Fair Trade. This lets buyers know that their money is going to help benefit the people who produced the product.
Water isn’t a good. Water is a human need and basic right, so therefore is not currently able to be labeled as Fair Trade.
But that doesn’t mean the companies that bottle and sell water can’t adhere to fair trade practices. Castle Rock Water Company is the only water company in the world to hold the “For Life – Social Responsibility Certified Products
What does that mean?
At the most basic level it means that Castle Rock Water Company coexists with its employees, nature, and its community. Castle Rock Water is part of a circle that makes it possible for the community of Dunsmuir to share its pure, living water
Because of Castle Rock Water’s relationship with the town of Dunsmuir, a sizable amount of revenue is put back into the community.
The company has donated to many non-profit organizations such as Charity: Water, Living Water International, Walk with MADD, Unlikely Hero’s, and many more local charities.
When you purchase Castle Rock Water, you’re not contributing to a massive corporation’s bottom line. Your purchase of Castle Rock Water supports a small company’s efforts to enlighten peoples knowledge of how important it is to know what we put into our bodies. Your purchase supports local communities and provides jobs and resources to local areas.
You also happen to get the best bottled water in the world
Do you know where the money goes when you buy other bottled water?
Castle Rock Water is honored to hold the “For Life” certification and will continue working to uphold Fair Trade standards to share the best water in the world while supporting efforts world-wide to bring clean drinking water to everyone.
Do you believe water should be labeled as Fair Trade?