Today is Earth Day. Celebrated every April 22, events worldwide are held to demonstrate support for environmental protection. It was first celebrated in 1970, and is now coordinated globally by the Earth Day Network. At least 193 countries celebrate each year.But what does it mean to celebrate Earth Day?At Castle Rock Water, we prefer not to focus on a specific day to celebrate and treasure our planet. We do so every April 22, but also extend that celebration to each of the remaining 364 days in the year. As a bottled water company, we are determined to show the rest of industry how to bottle responsibly and how to devote resources to protecting our precious Earth.Here’s how we are addressing some of the problems faced by our planet:Responsible use of resources:It’s an ironic truth that most bottled water companies do not take action to protect the environment in which they operate.Unfortunately, nor do they give back to their local communities or pay for the water that they extract from the earth.One of the largest bottled water companies, in fact, has caused controversy by pumping hundreds of millions of gallons of water out of California with a permit that expired about 30 years ago. That issue has resulted in lawsuits and boycotts of the company’s water products.Situations like this are why people want change in the bottled water industry.There are currently no laws saying that any company is required to pay for water that it extracts. Even so, Castle Rock Water, a small family owned business, has chosen to pioneer new ways of bottling water. That’s why our company pays a fair price to its community for the water it uses, and one of the reasons we have earned the coveted “For Life – Social Responsibility” certification from the IMO.Natural health:Since we’re all living beings on Earth, it’s important to nourish our bodies with the purest hydration possible. From glacier to bottle, Castle Rock Water goes completely untouched by human hands to ensure a premium quality product. Our water contains naturally occurring minerals and trace elements, no added artificial chemicals or nutrients.Our water, unlike our competitors, contains naturally structured living water, the way nature intended it to be.Industry change:Castle Rock Water is one of very few bottled water companies in the world that is fairly dealing with our natural resources. If every company that takes natural resources from the earth would pay fairly for them, our government could be paid for and we could have a tax-free country.Castle Rock Water is making a stand to show it’s possible and, as small as we are, we have already paid close to $500,000 to our local communities. The big four bottled water companies in the United States currently pay nothing.If they paid the same rate that we do, each would give 500 million dollars, for each bottling plant, to the local governments and could bring taxes down substantially.Charitable donations:Castle Rock Water Company coexists with its employees, nature, and its community.The company has donated to many non-profit organizations such as Charity: Water, Living Water International, Walk with MADD, Unlikely Hero’s, and many more local charities.When you purchase Castle Rock Water, you’re not contributing to a massive corporation’s bottom line. Your purchase of Castle Rock Water supports a small company’s efforts to enlighten peoples knowledge of how important it is to know what we put into our bodies. Your purchase supports local communities and provides jobs and resources to local areas.You also happen to get the best bottled water in the world.As a consumer, you can choose to be part of the problem or one of the people working toward a solution. We hope you’ll join us in our commitment to keep our world as pure as our water.