We’d like to share some interesting facts about Castle Rock Water. Below are some questions that are commonly addressed to us that we thought you’d find interesting.
Q: Where is the source of your water?
A: Our source comes from the pristine glaciers of Mount Shasta and passes through Mossbrae Falls as it is gravity fed to our facility. The mountain acts as a giant water filter and produces living structured water.
Q: What is high frequency water?
A: Click here for an explanation.
Q: Do you add anything to your water?
A: Castle Rock Water is pure FDA-certified spring water. No added minerals or preservatives are needed. We serve Castle Rock Water just as nature intended!
Q. Should all bottled water companies in drought stricken California be banned?
A: First of all, Castle Rock Water Company uses less water than five households per year. According to the International Bottled Water Association (IBWA), bottled water accounts for less than 1 percent of all the water used in the United States each year (www.bottledwater.org/california-drought). If all the companies would pay a fair price for their water it would mean hundreds of millions of dollars for the communities. Eighty percent of the water used in California goes to agriculture. Fifty-six of that 80 percent goes to livestock. If every person would eat 10 percent less meat we could reduce our water consumption tremendously. Bottled water provides consumers with a safe, convenient, refreshing, and responsible choice.
Q. Do you have an Environmental Report to share?
A: In 2014, we have consumed as much water as five households in CA.
Q. What exact contributions have you made to the town of Dunsmuir?
A: Since we started our venture, Castle Rock Water Company has contributed almost $500,000. For a small family owned start-up company, this is a fortune.
Q. What’s the fair price for this precious resource? How much do you pay for the water?
A: We currently pay 1-3 cents per gallon depending on much we use. Remember that big corporations don’t pay anything for their water. For example, another bottler that operates a plant in the area pumps about 4 million gallons a day. If they paid the same amount we do, it would mean over 14 million dollars back to the community every year. Unfortunately, according to the water laws, we are not required to pay anything. We don’t think it’s right so we try to do our part.
Q. I remember that your company did not pay your agreed upon rent or any rent the first six months you were here. Have you paid that rent back?
A: The city of Dunsmuir gave us six months to renovate and restore the old building where the bottling plant stands. The building was old and falling apart and the city did not have extra revenue to renovate it so in lieu of all that we restored it ourselves in exchange for the first six months of rent. Since then we have paid every month to use the building that we brought back to working conditions and FDA standards.
Q. You have promised jobs for the local people of Dunsmuir. How many people in Dunsmuir are employed in your company?
A. Our company is fairly small. We currently employ 8 people. Half are from Dunsmuir.
Q. Who certified you as “For Life-Social Responsibility”? What is this certification based on? Did you pay for this certification?
A: Our “For Life- Social Responsibility” certification was given by the IMO. IMO is a highly experienced and respected international body for the inspection, certification and quality control of organic, fair-trade, eco-friendly and socially-responsible products. The certification is based on the social accountability of the company. The company being certified has to show their own social responsibility practices or ensure such practices along their supply chains. This program offers annual third-party inspection and certification of key social criteria by a highly qualified external verifier. “For Life” certification also confirms that good working conditions are being practiced, such as non-discrimination, conditions and appropriate remuneration, health and safety aspects, reasonable working hours, and social security overage. All applicants pay to apply but are are not guaranteed to receive its certification if the criteria is not met. This inspection is done annually. (www.imo.ch)
Q. What are the scientific facts that support your claim that the glaciers on Mt. Shasta are growing?
A: Up until the winter of 2013-2014 the glaciers had been growing. For the last two years, partly due to forest fires and partly due to an overall temperature increase, the growth of the glaciers has temporarily stopped. Historically this happens occasionally and we expect that it will return to its natural course.
Q. Why bottle water?
A. Bottled water is a very efficient use of water.
While overall sales growth and consumption of bottled water has increased as consumers choose water instead of less healthy sugared beverages, bottled water still has the smallest water and energy footprint of any packaged beverage. The results of a 2014 IBWA benchmarking study show that the amount of water and energy used to produce bottled water products in North America is less than all other types of packaged beverages.
On average, only 1.32 liters of water (including the liter of water consumed) and 0.24 mega joules of energy are used to produce one liter of finished bottled water. With bottled water having the lowest energy and water use of all packaged beverages, this healthy choice trend is actually reducing the overall beverage environmental footprint, equating to 6.4 billion gallons of water saved each year.
One hundred percent of bottled water is intended for human consumption; one of the most important and efficient uses of water. Conversely, only about two percent of tap water is used for human consumption. A vast majority of municipally sourced water is used in agriculture, households, and for industrial applications.
The fact is that bottled water production is among the smallest and most efficient of all industry water users.
Bottled Water is Highly Regulated
Bottled water is comprehensively regulated by the U.S. Food and Drug Administration (FDA) as a food. Tap water is regulated by the U.S. Environmental Protection Agency (EPA). By federal law, FDA regulations governing the safety and quality of bottled water must be at least as stringent as the EPA standards for tap water. And, in some very important cases like lead, coliform bacteria, and E. coli, bottled water regulations are substantially more stringent than EPA standards for tap.
Most Bottled Water is Local
Despite what some bottled water critics claim, the fact is most of the bottled water from California sources is sold in California. It is simply not part of the U.S. bottled water industry’s usual business model to ship bottles of water thousands of miles from where it is produced due to high transportation costs.
Bottled water plants are located across the country and produce bottled water for customers in that area. This map shows the location of all IBWA’s member company bottled water plants, which are located throughout the United States and primarily serve customers in their local and regional markets.
Americans are Making Healthier Choices
After years of increased soft drink consumption, American’s growing preference for bottled water has helped people find a path back to water as a healthier beverage of choice. Today people are drinking much more water than soft drinks and both tap water and bottled water are growing.
The bottled water industry supports a strong public water system, which is important for providing citizens with clean and safe drinking water. In fact, many bottled water companies use public water sources for their purified bottled water products. However, purified bottled water is not just tap water in a bottle. Once this water enters the bottled water plant, several processes are employed to ensure that it meets the FDA purified water standard. These treatments may include one or more of the following: reverse osmosis, distillation, micro-filtration, carbon filtration, ozonation, and ultraviolet (UV) light. The finished water product is then placed in a bottle under sanitary conditions and sold to the consumer.
– See more at: http://www.bottledwater.org/california-drought
The San Francisco bottled water ban:
San Francisco was the first city in America to ban the sale of plastic water bottles, a move that is building on a global movement to reduce the huge amount of waste from the billion-dollar plastic bottle industry.
Over the next four years, the ban will phase out the sales of plastic water bottles that hold 21 ounces or less in public places. Waivers are permissible if an adequate alternative water source is not available.
The ban does not affect water sold in glass bottles. (http://secondnexus.com/ecology-and-sustainability/san-francisco-ban-sale-plastic-bottles/)